The Complete Guide For Professional Social Media Management in Travel Marketing

The Ultimate Guide to Better Social Media Management

The 2018 edition of Social Media Best Practices in Travel Marketing is the only guide any business owner, marketing director, or community manager will need to improve their presence on any social media.

Through 12 chapters and simple guidelines, you will find the best way to manage your social accounts like the best community manager in the travel and hospitality industry.

Chapters include:

  • 60+ examples that you can apply to your business
  • 10+ infographics for the most popular social media
  • Up to date statistics
  • International overview to reach new clienteles
  • Opportunities to improve your social game
  • KPIs to help you measure your success

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This book is the most up-to-date reference not only on one social media but on all social medias available to hospitality entreprises. If you planning or reviewing your social media strategy, you should have THIS book on hand.

Sylvain Audet, consultant in Leisure and Tourism

About the Authors: Frederic Gonzalo and Philippe Bussière

Frederic Gonzalo

Frederic Gonzalo is passionate about marketing and communications, with over 20 years of experience in the travel and tourism sphere. Early 2012, he launched Gonzo Marketing and works as a strategic marketing consultant, professional speaker and trainer in the use of digital marketing for travel brands.

He writes regularly about online tourism for ehotelier, TourismExpress and Pax News, and collaborates to influential sites such as Social Media Today, Business2Community, Skift and Tnooz. He was ranked most influential blogger for e-tourism and travel in the province of Quebec and among most influential bloggers for marketing & social media in Canada in both 2013 and 2014.

Philippe Bussière

With close to 20 years of experience, Philippe Bussière states that borders between marketing, communication, sales, and customer service are vanishing more and more everyday. Business now has to evolve in that ecosystem and your web presence can’t only depend on a full-time webmaster or on “someone” to update your Facebook page. Everyone working on your digital campaigns should have a precise knowledge of your industry and your clientele, as well as your operations.

Philippe created his first web site in 1998 and started blogging about politics in 2002. Since then, he created multiple blogs about family, IT, advertising, and various topics. He now blogs about marketing automation and he is an Infusionsoft Certified Partner.

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